kooora
Description
Kooora's outdated design hindered user experience and limited its competitiveness in the Egyptian sports market.
Our redesign streamlined navigation, simplified pages, and introduced innovative features to attract and engage a wider audience.
Client
Footballco
Year
2024
Category
Sports
services
Competitive Audit
Wireframing
User Interface Design
User Flows
Old design
lo-fi wireframes
I created low-fidelity wireframes to outline the layout and functionality of key pages like the homepage and live scores section.
This step focused on usability and navigation, ensuring a clear structure that aligned with user needs before refining the design further.
Research and insights
User Research: Conducted interviews and surveys with frequent users to understand pain points and desired improvements.
Competitor Analysis: Studied popular global sports websites like ESPN, OneFootball and Goal.com to identify industry standards and innovative features.
Traffic Analysis: Reviewed website analytics to pinpoint high-traffic sections requiring optimization.
New color palette and typography
new component library
Home page
Match centre
pre-Match
Competition
player
team
