Overview:
Vertigo is a small Egyptian brand that started by selling women’s accessories on Instagram. After growing a steady base of customers, the next step was to launch a website that could reach more people and make shopping easier. The focus of the design was to keep things simple, let the products stand out, and create a smooth experience that could turn visits into real sales.
Style Guide
A clean system of fonts, colors, and components was created to keep the website consistent and make future updates faster.
Home page
The homepage was designed to put products front and center with a minimal layout and clear navigation. This helped highlight best-sellers, guide users smoothly, and encourage quicker purchase decisions.
Product Page
The product pages were designed to build trust and drive action. Key details like reviews, size options, and shipping info are shown clearly, while urgency cues and clean CTAs make the buying process faster and more convincing.
Save for Later
A simple wishlist feature was added to let shoppers save their favorite items for later, encouraging return visits and boosting repeat sales.
Cart
The cart page was kept minimal and distraction-free, showing key details like prices, discounts, and delivery clearly. This helped reduce drop-offs and made checkout smoother, leading to more completed purchases.
Flyout Cart
The flyout cart gives shoppers a quick view of their items without leaving the page.
Seamless checkout experience
The checkout flow was simplified into clear steps with minimal fields and multiple payment options. This reduced friction and drop-offs, making it easier for customers to complete their orders and boosting overall conversions.
Pop-ups
